The following is taken directly from a blog about how to build a good website to improve conversion rates. You can view it all here.
"You should almost ALWAYS include a picture of yourself and your team.
Here’s the deal:
People like to connect with people… not faceless corporations and businesses.
Most recently I’ve ran some eye-tracking tests on Social Triggers.com and I’ve found that people spend an inordinate amount of time on my footer.
Why?
Yes, they’re looking for what they can do next, but I also have a picture of myself, and a biography down there too.
And there’s one more benefit for using a real photo on your site:
People want to do business with people they know, like and trust... If you don’t show your photo, people often think the reason why is a bad one, and they assume you’re untrustworthy.
Look at it like this:
Would you ever buy something from someone wearing a mask?
I wouldn’t.
So use your real photo to build your credibility, thus increasing your conversion rates."
OK, so any photo will do... right? WRONG. I don't think I even need to explain why. We all want to put our best foot forward. I will help you do so with head shots for your website, office and any communication or social media!
Here are a few of the head shots that I did for Patent Capital Group in the North Texas area. They are young, fresh, approachable, and they needed their pictures to communicate that.
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To see more photos from Flower Mound photographer Lisa McNiel, check me out at here for www.Lisa-Marie-Photography.com or follow me here on Facebook.